Paid search is the core of any savvy marketer's digital marketing strategy. With Pay Per Click (PPC) campaigns, you know how much you are spending and you are able to determine the results instantly, and there is no ambiguity about the return on investment (ROI). At Ducima Analytics, we adopt the most holistic approach towards paid search campaign management for our clients spread across different verticals from the virtual space.
With the best results guaranteed for your PPC campaigns, you can expect the cost of conversion for prospective clients to decrease. Of course, this is just one of the many business benefits that effective paid search services have to bestow upon you. Here’s more on all that makes Ducima Analytics’s bucket of paid search services such a reliable source of competitive advantage.
In a cluttered service space, finding an Analytics service that claims to be PPC expert is easy; sifting through the fluff and getting down to the substance is tough. With Ducima Analytics, you have an experienced marketing support system that will leverage years of experience and thorough knowledge of the algorithmic intricacies that need to be kept in mind to make PPC successful.
We look beyond bidding for popular search terms and entrust competitive intelligence gathered across years and projects to conduct the most suitable and relevant research for your business. The result of these meticulous efforts is a competitive strategy that gives more visibility to your digital brand, slowly building your market share in your niche.
Merely working with a gut feeling is not necessary or that suitable to outline the real keywords that a user will key in to find a product on search engines. Research for the perfect keywords extends way beyond intuition, and Ducima Analytics ensures that your paid search campaigns are based on scientific and strategic research. Apart from exploring as to ‘what’ users search for, we also look to find ‘how’ users search for a particular products and information. This approach enables us to find customer segments that are highly profitable, hence giving impetus to your revenues.
Our end to end paid search services encompass thorough search audits, competitor analysis, budget and traffic estimation, and management of bids. We invest ample time and effort in keyword research, followed by creative copy creation to complement the keyword research efforts. All this, followed by landing page creation, ensures the perfect environment for your PPC programs to be a success.